Built Growl Tuff
Durable plush toys engineered for real play
Reliable Supply
Strong inventory flow with dependable fulfillment
Retail Proven
Top-selling plush toys in independent pet stores
True Partnership
We support retailers with real service and support
Built for the Way
Dogs Actually Play
One question drives every toy we make: will a dog go absolutely bananas for this? From rope tugs to plush squeakers, we build toys that earn their place in the toy basket — and stay there.
Built Tough with Ruff Guard® Technology
Every Growl® toy is constructed with our proprietary Ruff Guard® technology — 180g mesh backing for maximum durability and reinforced nylon strips at stress points. Soft enough to snuggle, tough enough to survive even the most enthusiastic chewers.
The Retail-Ready
Dog Toy Brand
Fast turns. Happy dogs. Loyal customers. That’s the Growl® formula.